Normanski

Geo-Targeting Widgetbucks

Thursday, November 15th, 2007 | Web Thinkering

Widgetbucks has recently announced the they will no longer credit clicks coming from outside the U.S or Canada. Thus geo-targeting ads will help to maximize the performance of your ad spaces. The goal is to show widgetbucks ads only to U.S and Canadian visitors and serve another advertisement in place for visitors from every-where-else. Moreover, geo-targeting can be used to run affiliate campaigns that targets specific countries and other ppc programs like YPN (Yahoo! Publisher Network).

Maxmind provides a free database called GeoLite Country and it is 98% accurate. I used their PHP API in one of my site and it works great.

Instuctions:

1. Download the binary database and the API geo.inc , unzip and upload both files to a new directory on your server.

2. Create a PHP file to query the database.

<?php

include(”geoip.inc”); // the geoip functions
$geofile = geoip_open(”GeoIP.dat”,GEOIP_STANDARD); // open the geoip database
$cc = geoip_country_code_by_addr($geofile, $_SERVER['REMOTE_ADDR']);
geoip_close($geofile); // close the data file

if($cc == “US”) {
// It’s a US visitor. Display widget ads.

echo ”
<insert widgetbucks code here>
“;
} // end if US

elseif($cc == “CA”) {
// It’s a CA visitor. Display widgetbucks again.
echo ”
<insert widgetbucks code here>
“;
} // end if CA

else {
// It’s a non-US visitor. Display random ads.

echo ”
<insert alternate ads here>
“;
} // end else

?>

You can include additional countries as necessary.

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